STUDIO  NICHOLSON

Intending the store to be intelligent and purposeful, we worked we once again collaborated with Studio Nicholson to reflect their pared-back attitude, creating a serene and considered setting that mixes unexpected materials to evoke the sensibility of the brand’s clothing.


“We looked to peaceful and light-filled residential architecture and galleries I’ve visited in Japan for inspiration,” says Wakeman. Her obsession with fabric and textiles is also translated into the space through the addition of display plinths in polished white tile and natural clay works. Sensual and functional in equal parts, the confident new store concept and overall colour palette of soft, understated tones mirrors Wakeman’s own design codes; “I’m so happy with the space as the perfect backdrop for our collections.”




Usage:
RETAIL
Location:
REDHCURCH ST, SHOREDITCH
Size:
900sqft


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